Brian Alicki is a Loan Officer at West Michigan Mortgage, where he excels at guiding clients through the mortgage process with expertise and care. Leveraging his 18 years of management and customer service experience, Brian provides tailored solutions that meet the unique needs of each client, ensuring a seamless and transparent journey from application to closing. Since transitioning to the role of Senior Loan Officer in 2018, he has built a stellar reputation for his in-depth knowledge, clear communication, and unwavering dedication to client success.

Brian’s client-centric approach emphasizes trust, education, and long-term relationship building. He takes the time to understand each client’s financial situation and goals, providing personalized advice and support to help them make informed decisions about their home financing. His extensive background in managing teams and resolving complex situations has honed his ability to deliver excellent service while maintaining efficiency and professionalism.

Outside the office, Brian is a devoted husband and father to two sons, James (14) and Nick (8). He actively participates in their sports activities, embodying his commitment to both family and community. Whether helping clients achieve their dreams of homeownership or cheering on his sons at their games, Brian’s dedication and passion are evident in everything he does.